Getting The Sales Rep Edge
At TLC Greetings (a division of McCall Pattern), executive Gary Meidinger refers to Roger Wilson as "A matchmaker. He matches the product to the appropriate rep." How did TLC discover MRP 16 months ago?? "We responded to a flyer sent by Roger." The best part is recognizing immediate increases in sales and profits. MRP is IDEAL for a new company because it eliminates searching and directs you to the proper group of reps. It's very timesaving! Gary made it clear that TLC got more in service than they expected. "We were able to choose from 10 prospects for each region...and they were ranked by who to contact first. All were better than what we had working for us before we used the MRP", reports this TLC exec, "and the good news is, they're still on board. Roger Wilson has a wealth of knowledge, and what's nice is, he stays in touch and is always eager to pitch in. He's rather like a partner in our efforts!"
Two Short Years Ago...
Darlene Zibell of Special Things in Minnesota also saw the ad in Giftware News. Suffering from the wrong rep syndrome, she sent for info and today believes it was one of the best business moves she has made. She is pleased to report that most of the reps she retained are still on.
What stands out in Zibell's mind? "The follow-through is great. Roger calls frequently to see how we're doing. He's one of a kind and has real clout in the gift industry."
Special Thanks manufactures lace covered baskets with music boxes and first used MRP in three regions. Success forced the company to go national!
An Exception to the Rule...
Don Harley of Designer Selections in Minnesota says years ago he repped a line that brought him in contact with Roger Wilson.
"Now in my own business I decided to touch base with him and was impressed with the service his literature described. Our company sells inspirational products in the religious market, however, in expanding to the secular market we needed help. MRP provided it. I could work on a select region basis that made sense, was time saving and gave effective results. I would subscribe again in a minute!"
Harley emphasized that he knows of no other service as detailed as MRP, stating , "We got eight to ten profiles in each territory - a real wealth of info. It would be difficult to achieve this on our own." And how would this Designer Selections exec describe Roger Wilson?? "He's a good salesman, has great integrity and I admire how he conducts his business."
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